CLIENT

CAUSEBOX

YEAR

2020

ROLE

VISUAL IDENTITY

ART DIRECTION

COPYWRITING

Oh, what fun it

is to shop!

The Add-On Market was introduced as an extension of CAUSEBOX’s seasonal box—to give members even more amazing, socially-conscious products to discover and love each season. It quickly became one of the most popular features of the membership.

As part of an overall brand refresh, I defined the look and feel of the Add-On Market. The brand extension lived comfortably under the umbrella of CAUSEBOX, but with its distinct identity, could be easily separated from the box as needed.

After exploring a variety of concepts, we honed in on the feeling of joy. Members wait in eager anticipation for their personal curation to arrive on their doorsteps, so we wanted to capture that feeling in our design and messaging. The final result was a delightfully colorful visual language paired with a lively, celebratory voice to help build excitement at the market’s launch and delivery.