CLIENT

THE MOM VOYAGE

YEAR

2021

ROLE

STRATEGY

BRANDING

VISUAL IDENTITY

ART DIRECTION

ILLUSTRATION

We’re your motherhood concierge.

The world is already a complicated place and those complications only multiple when you become a mother. The Mom Voyage is a one-stop-shop and personal guide to everything mothers never knew they’d need to understand. Inspired by the complications of travel and business as a new mother, the brand is redefining the ease and convenience with which women should be able to navigate their personal and professional lives.

I was asked by the founder and face of The Mom Voyage to build the brand for their launch. After working closely with the founder to develop their mission and vision, I created a playful visual language that reinforces the candid humility of the brand’s voice. The visual language uses winding, bouncing strokes to represent the endlessly varied paths to and through motherhood. The color palette lends itself to the feminine nature of the brand’s content without feeling overly girly or childlike. The deliverables included a logo, color system, typography, illustrations and photography style.