CLIENT

SOTELA

YEAR

2022

ROLE

ART DIRECTION

SET DESIGN

STYLING

Clothing made to fit your body, even when it changes.

Sotela unapologetically carves out a kind, lower-imprint, and inclusive space in a field that is often quite the opposite. Their ethos comes down to the fundamental belief that clothes should help us live fully and express ourselves, not cause us stress or shame due to artificial norms created by the media and the runway. Each collection is designed with real bodies in mind, not models or mannequins.

To capture their spring line, we celebrated womanhood and body inclusivity — drawing visual inspiration for the set design from the softness and natural quality of the linen fibers the clothing is made from. We focused on the use of natural light and musical movements to highlight the natural beauty of each models.